Good health tomorrow starts with the right coverage today. And with the compassion of the Cross and security of the Shield, everyone will have the resources, tools, and support they need to stay strong and live fearless.
Agency: Mcgarrybowen
Campaign: LIVE FEARLESs
ONLINE VIDEOS: FEARLESS NATION
AWARDS:
CHICAGO ADVERTISING FEDERATION AAA AWARDS 2020:
BEST OF SALES AND MARKETING: BLUE CROSS BLUE SHIELD - TOTS FOR FOR SHOTS
BRONZE WINNER: BLUE CROSS BLUE SHIELD - TOTS FOR FLU SHOTS
ONLINE VIDEOS: FEAR NOT
SOCIAL: FACEBOOK GIFS
To reach our medicare audience on social media, we created a variety of GIFs for all different topics:
diabetes, gym memberships, medication adherence and the importance of having a primary care physician.
OOH POSTERS: IN WORKPLACE
