STAR WARS

THE NEWS: A massive Star Wars theme park is coming to Disneyland
THE TASK: Create a campaign that brings the Star Wars experience from the screen to the real world— and get both fans and non-fans excited.
THE IDEA: When you enter the world of Star Wars Galaxy’s Edge, you begin an experience unlike any other. One so powerful that it engages every sense, pushes every limit, and awakens the force inside us all.

CAMPAIGN: AWAKEN THE FORCE

MANIFESTO:

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PRINT:

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PARTNERSHIPS AND ACTIVATIONS:
Let’s intersect people in their daily lives by bringing them the Star Wars experience when they’re least expecting it.

Screen Shot 2019-08-20 at 3.33.58 PM.png — Let’s partner with Starbucks to create a limited edition menu item that’ll give people a taste of what’s to come —
The Blue Milk Latte.

Screen Shot 2019-08-20 at 3.34.11 PM.png — In partnership with Blue Apron, we’ll create a special “Star Wars” meal kit that includes all the spices, aromas and flavors from a galaxy far, far away.

Screen Shot 2019-08-20 at 3.34.23 PM.png — We’re going to partner with Classpass to turn a bar fitness class into a surprise Jedi training course. We’ll replace the exercise bars with lightsabers, kick up the music, and get everyone ready to awaken their force.