KINGSFORD
THE TASK: Increase Kingsford charcoal sales by making Kingsford relevant to a new audience
THE IDEA:
At Kingsford, we know hot cause we are literally dealing with fire. Some might say we’re experts in what’s hot – and like, they’d be right cause we invented it. NBD. So get ready cause we’re about to serve up straight fire.
SOCIAL VIDEO SERIES:
We’re going to create social videos with celebrities who — like us — know a thing or two about being hot.
SOCIAL CONTENT:
Since we’re the OG of hot, it only makes sense to put our touch on all the hottest social trends.
ACTIVATIONS: THE “TROLLING BUT TRYING” APPROACH
We’re going to show millennials just how hot we are by letting them in on the hottest trends - Kingsford style.
